Our advisory team is made up of a stellar cast of experienced change-makers, thought-leaders, and experts ranging from Chief Executive Officers of non-profits to leaders in global organisations. Each bring wisdom, talent, and a track-record of making a difference. Our advisors provide ongoing advice to the team. The main purpose is to help guide The Fourth Group during the year one start-up phase, and help us achieve our mission of creating a new politics to improve the state of the world.

Simon Anholt

simon-anholtSimon is founder of “The Good Country”. He has worked with the Heads of State and Heads of Government of more than fifty countries over the last twenty years, helping them to engage more productively and imaginatively with the rest of the world. It was from this experience of working with so many different countries, cities and regions, that the idea of the Good Country was born. Simon has published five books about countries and their role in the world. He is founder and Editor Emeritus of an academic journal on the same subject, and each year since 2005 has published two major global surveys tracking public perceptions of countries and cities. Simon is an Honorary Professor at the University of East Anglia in the United Kingdom. He has given up most of his advisory work to focus on building the Good Country movement.


Alveena Malik

alveena-malikAlveena is an Equalities and Cohesion policy consultant who has extensive experience of working on social justice issues, including equalities, human rights and citizenship, and delivering social innovation projects. She is currently the Co-Founder & Director of One Million Mentors. Recently Alveena supported the UpRising Leadership Programme by leading on their Wales expansion, re-engaging senior stakeholders and leading on the national fundraiser in February 2016. Alongside this, Alveena continues to provide policy advice to individuals and NGOs on promoting cohesion and tackling extremism. Previously Alveena was CEO of UpRising which is Britain’s premier leadership programme looking to support diverse young people aged 19 to 25 year olds access power and become leaders whilst remaining connected to their communities. Alveena was appointed as Special Adviser to the Communities and Local Government Committee on Migration and PREVENT. In 2010 she was appointed as Faith Panel Adviser to the Secretary of State for Communities and Local Government. She was also an Advisor to the Law Society’s Equality and Diversity committee.


Lajuanda Asemota

lajuanda-asemotaLajuanda currently serves as Director of Diversity & Inclusion at Singularity University, and previously held roles as Director of Program Operations and Director of Logistics. SU has been Lajuanda’s home since 2011, and it is here that she has worked to support thousands of global entrepreneurs and executives in their quest to fuel innovation at the intersection of technology and social impact. With over a decade of experience in education, cross-cultural community development, marketing, and event management, Lajuanda specializes in grassroots project design, diversity and inclusion in educational spaces, and higher education access and preparation in underserved communities. For much of her career, Lajuanda has worked extensively on empowering youth with equitable and inclusive access to resources. This work has included roles as Executive Director for the Black Recruitment & Retention Center at UC Berkeley, as well as Head of Marketing & Development for World Bridges, a nonprofit dedicated to providing low-income youth with international opportunities. She has also served as a judge at Astra STEAM Summit’s Pitch Competition and Silicon Valley Entrepreneurs’ Pitch Competition, in addition to developing and leading SU’s beta youth program, Exponential Youth Camp.


Patricia Kempff

patricia-kempffPatricia Kempff is head of Public Affairs at ABB Sweden. She has a broad network within the Swedish public opinion and socioeconomic and she comes from Swedbank in the role of chief operating officer of Public Affairs with responsibility for community engagement and community relations. She has also worked for government agencies, has had business responsibility within non-profit organisations and worked lead marketing of digital services. ABB is a leading global company in power and automation. The company helps customers improve performance while lowering environmental impact for clients in the energy, transport and infrastructure industries. ABB Group operates in around 100 countries and employs about 135,000 people. In Sweden, ABB has approximately 8800 employees in 30 locations. At ABB Sweden, she is supporting business interests to implement the company’s strategy towards key stakeholders in the public sphere.


Alex Harrison

alex-harrisonAlex is a strategic consultant for social impact programmes. He currently works with social entrepreneurs to develop new concepts for business: to help business & brands grow whilst having positive social impact. Formerly, he was Chief Development Officer then Director of Corporate Strategy at Freuds where he worked with a range of clients including Pearson, Jamie Oliver Food Foundation, Ashoka, Cisco, RBS, the World Wide Web Foundation, and the Bill & Melinda Gates Foundation.